PANDORA JEWELLERY ON HOT STREAK

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PANDORA JEWELLERY ON HOT STREAK

Postby mccormick » Fri Nov 20, 2015 7:24 am

While Allen said charms and bracelets continued to perform “extremely well”, he noted that rings had proven a stand-out category, with sales increasing 58 per cent on the previous year – accounting for more than 20 per cent of pandora disney charms Australia’s revenue.This was a continuation of the product category’s performance in the fourth quarter of 2014, where it was noted that, for the first time, rings had contributed more revenue in Australia than bracelets.Allen added that the Valentine’s Day trading period had been “very successful”, and that the company’s first major seasonal collection, which was launched in March, also largely contributed to the positive result.
New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets."The Art of You" campaign, which replaces the previous "Unforgettable Moments" pitch, showcases the company's range of rings, earrings and necklaces. While pandora bracelets popular charm bracelets are on display in the ads, there is also new visual emphasis on the company's other sterling silver designs.
"Pandora has deep ties to charm bracelets that memorialize times and people," explained Grey ecd Caitlin Ewing. "What's new here is we're taking that heritage and bringing it into the future, where it's also about self expression, 'the art of you.'"
That heritage is underscored in a TV spot that includes three generations of female Pandora fans. (The new campaign uses actual mothers and young daughters.) In addition to TV, Grey's integrated North American pitch uses print, digital, public relations, social media and in-store efforts. The WPP agency won the business in January after a review involving corporate siblings Young & Rubicam and JWT. Copenhagen-based Pandora has generated buzz in recent weeks with a pre-Mother's Day video from Denmark's Malling Publications that's become a viral hit: With very little jewelry in sight, blindfolded children are asked to use their sense of touch to pick their moms out of a lineup.For more information, please visit www.pandora pink enamel present bracelet Australia has continued its run of positive results, with revenue for the first quarter of 2015 marking two uninterrupted years of significant increases.For the eighth consecutive quarter, Pandora Australia achieved an increase of more than 20 per cent for overall revenue and same-store sales for its brand-only – or ‘concept’ – stores. The jewellery brand recorded a 28.2 per cent rise in revenue to DKK194 million (AU$37.1 m) as well as a 24.6 per cent lift in same-store sales, compared to the previous year.Pandora Australia president David Allen described the quarter as “a great start to our financial year for our team and all of our partners [retail stockists]”.
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